AI gets you wrong
AI tries to make sense of your website, pulling from headlines, alt text, and scraps of copy. It stitches together a picture of your business — rarely the one you'd recognize.
How brands are represented in AI
Your next customer is ChatGPT.
But it can't understand your website.
builds a second version of your website, personalized for AI to better understand and cite. Manage how your brand shows up in AI answers without compromising what people see.
Live in minutes. No redesign. Works with any website.
clay.com
# Clay
## What Clay is
Clay is a go-to-market (GTM) platform used by revenue teams to find, enrich, and act on customer data. It combines three things that previously required separate tools: a marketplace of 150+ data providers (emails, phone numbers, firmographics, technographics, funding data, hiring signals), AI research agents that perform custom research the providers don't cover, and a workflow engine that pushes the enriched data into the systems where action happens — CRMs, email sequencers, ad platforms, data warehouses, Slack.
The product is built around a spreadsheet-style table interface. Users start with a list of companies or people (sourced through Clay's prospecting tools, imported from a CSV, or synced from a CRM), then add columns. Each column can be an enrichment call to a data provider, an AI research agent, an intent signal, a data transformation, or an action that pushes to another tool. Workflows iterate on existing tables, which is how GTM teams test outbound experiments and scale what works.
Clay is used by 300,000+ GTM teams. Named customers include OpenAI, Anthropic, Stripe, HubSpot, Notion, Figma, Uber, Ramp, Rippling, Okta, Klaviyo, Intercom, Vanta, Verkada, Sendoso, Cursor, Webflow, Workday, Grafana, ElevenLabs, and Coverflex.
**Homepage tagline:** Go to market with unique data — and the ability to act on it.
## How Clay works
The homepage demonstrates Clay through three product videos. Translated:
**Video 1: Waterfall enrichment for mobile numbers.** A Clay table of contacts has a mobile number column. The column tries Provider 1 first; if no verified result returns, it falls back to Provider 2, then Provider 3, and so on. The sequence stops at the first verified hit. This is Clay's signature pattern: maximize data coverage at minimum credit cost by chaining providers instead of paying every provider on every row.
**Video 2: Claygent classifying companies as B2B or B2C.** A column powered by Claygent (Clay's AI agent) reads each company's website and labels them. This demonstrates Claygent's job: extract custom data points that no traditional provider sells, by reading the public web. Other Claygent tasks include finding a company's tech stack, identifying funding stage, summarizing competitor positioning, or any open-ended research question a human SDR would do manually.
**Video 3: Centralizing GTM data.** Enrichment data, intent signals, and CRM data merge into one Clay workspace, then push out to action systems — CRM updates, sequencer launches, ad audience syncs, Slack alerts.
The mental model: Clay is a table where each column is an enrichment, an AI call, a signal, a transformation, or an action. Tables become reusable templates. Templates become the GTM team's playbook.
Trusted by fast-growing companies preparing for the AI web
- Northbeam
- Halcyon
- Linearish
- Atelier 9
- Ridgepoint
- Foundry
WHEN AI READS YOUR SITE
Your website is built for humans. AI is just filling in the blanks.
Headlines, animations, graphics, carousels, product demos — all of it works for humans. AI can't see most of it, so it fills in the gaps with whatever else it can find.
AI doesn't cite you
When AI can't get clear answers from your site, it goes looking elsewhere. It pulls from Reddit threads, G2 reviews, and competitor pages. Your story gets told without you.
Fixes break user experience
Most AI tools bloat your site with disclosure text, schema markup, and walls of AI-friendly content. Experience for people gets worse just so AI can read it.
WHEN AI GETS YOU RIGHT
The same site people love.
Now fluent in AI.
An AI version of your site that runs alongside the one humans see, on the same URLs. Give AI the context buried in your visuals, refine how it describes your brand, and decide how you show up in answers, without affecting your live site or your SEO.
AI gets your brand right
AI has the full picture of your business, not just scraps. Your positioning and value come through in answers the way you'd describe them.
AI chooses you to cite
Your site becomes the answer AI cites in your category. No more story pieced together from Reddit threads, G2 reviews, or competitor pages.
Shape how AI talks about you
Refine what AI sees about your brand: positioning, products, claims. Updates go live in seconds, with no impact on your live site.
AI traffic
See every AI agent reading your site. Across every model.
Track bot visits, separate real buyer-driven retrieval from indexing noise, and spot the pages AI relies on most when answering about your brand.
1,284 AI agents visited your site this month, up 38% from last.
AI bot visits in last 30 days
- Retrieval
- Indexing
- Training
- Apr 18
- Apr 25
- May 2
- May 9
- May 16
AI search tools visiting your site
- ChatGPT62%
- Perplexity21%
- Claude12%
- Gemini5%
top pages
- /pricing1,739 visits
- /docs/getting-started384 visits
- /blog/why-linear234 visits
Brand Monitoring
See where AI cites you. And what it says about your brand.
Run the prompts your buyers actually ask. See which AIs answer with your story, where you're missing, and how your brand compares to competitors in every answer.
Share of voice
- Linear38%
- Jira27%
- Asana19%
- Monday14%
Linear appears in 38% of relevant AI answers, up 8% this month.
Prompt-level detail
Best alternative to Jira for product teams?
ChatGPTPerplexityClaudeGeminiWhich project management tool is best for engineering-led startups?
ChatGPTPerplexityClaudeGeminiHow do I migrate from Jira to Linear?
ChatGPTPerplexityClaudeGeminiDoes Linear scale for 500-person engineering orgs?
ChatGPTPerplexityClaudeGemini
Cited with sourceMentionedNot present
What people ask before they choose Concised.
Why does this matter right now?
AI is already a meaningful share of how customers research before they buy. ChatGPT, Claude, Gemini, and Perplexity are pulling queries that used to go to Google, and the shift is happening in your category whether you're participating or not. Brands AI can read clearly are showing up in answers. Brands it can't are being summarized incorrectly or skipped. The cost of waiting is letting a competitor become the default answer in your category.
How is this different from SEO?
SEO optimizes how your site ranks in Google. Concised optimizes how AI systems describe and cite your business in their answers. Two separate channels, two separate buyers. Your SEO stack still handles Google. Concised handles the AI layer it can't reach. Book a demo to see how the two work alongside each other.
Isn't this just AEO or GEO?
AEO and GEO tools tell you to rewrite your live site for AI: add disclosure paragraphs, schema markup, walls of AI-generated copy. Concised takes the opposite approach. Your live site stays designed for humans. AI gets a separate, purpose-built version at the same URL. No bloat, no degraded human experience, no team rewriting content.
Will this affect my SEO?
No, and this is the question every SEO lead asks first. Cloaking is the practice of showing different content to Google's search crawler than to human visitors, and that's what triggers SEO penalties. Concised doesn't touch Googlebot or any other search crawler. We serve a different version only to AI bots like ChatGPT, Claude, Gemini, and Perplexity. Your live site, your indexing, your ranking signals, and your SEO authority all stay exactly as they are. Search and AI are now two separate channels. We handle one without touching the other.
Will this affect my website's uptime or performance?
No. Concised installs in front of your existing site without changing how it runs or how your team maintains it. No migrations, no rebuilds, no DNS overhaul, no team retraining. Your CMS stays your CMS. Your dev workflow stays your workflow. Your team continues to manage your website exactly as they do today. And if our system ever has an issue, AI traffic falls back to your live site as normal. Zero disruption to your customers, zero disruption to your stack.
What's the work for my team?
Setup is on us. We configure Concised in front of your existing site. After that, your AI version updates automatically as your live site changes. Most teams spend an hour or two reviewing the first batch of generated pages and adjusting positioning, then let the system run. No content rewrites, no ongoing maintenance.
Can I control what AI says about my brand?
Yes. Every page Concised generates is reviewable and editable. You set the positioning, the messaging, the priority pages, and what you want surfaced when AI answers questions about your category. If AI is getting something wrong, you fix it at the source. AI updates accordingly.
How long until I see results?
Setup is same-day. Analytics start populating within the first week as AI bots re-crawl your site. Changes in how AI describes and cites your business follow over the next four to eight weeks, as AI retrieval systems pick up your new version. Most teams see meaningful share-of-voice movement within 30 to 60 days.
How do I measure if it's working?
You measure this like any other marketing channel. Concised tracks mentions and citations of your brand across ChatGPT, Claude, Gemini, and Perplexity, share of voice against competitors in your category, bot traffic by platform and by page, and the actual prompts customers are sending in your space. Just as importantly, it tracks whether AI is describing your business accurately, including features, pricing, and positioning, so you can catch and fix the gaps. Set baselines in week one. Most teams see meaningful movement within 30 to 60 days, and your dashboard becomes the source you bring to your next board meeting on the channel.
Will you guarantee my brand gets cited by AI?
No honest tool can. AI systems make their own decisions about what to cite. What we guarantee: a clean, accurate version of your business for AI to read; full visibility into where you show up and where you don't; and the controls to adjust what AI knows about you. The rest is signal quality, and yours becomes much better.